Designed To Get Things Done
Whether you use your F-150® truck for work or recreation, every feature is engineered for a specific goal — to help you make easy work out of the toughest jobs. With intelligent functionality already built-in, everything from hauling to home renovation to tailgating just got better.
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It's One Smart Truck
The 2024 F‑150® features Hands Free Highway Driving, Towing tech and a Heads Up Display. Now you can load up, tow and work from just about anywhere The 2024 F‑150® is loaded with intelligent technology to make doing things on the job or for recreation go smoothly.
Ford BlueCruise requires a Connected Service plan that provides regular map updates, FordPass® App, and modem activation. Ford BlueCruise-equipped vehicles come with either a 90-day trial or a 3-year BlueCruise Connected Service plan, after which purchase is required. See ford.com/bluecruise for BlueCruise availability and version details. See the Connected Services section of your Ford Account for your BlueCruise Connected Service plan status and available plan options. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. Ford BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations. Don’t Drive while Distracted. See Owner’s Manual for details and system limitations. Preproduction model shown.
Power Meets Efficiency
Impressive power you need with the efficiency you want. The available 3.5L PowerBoost® Full Hybrid V6 engine cranks out a hefty dose of power — 430 horsepower and 570 lb.-ft. of torque*. Plus, F-150® Hybrid models come with Pro Power Onboard, so you have electrical power wherever you go.
*Calculated via combined performance of the engine and electric motor(s) with peak battery power. The calculations utilize SAE J1349® engine results and ford electric motor dyno testing. Your results may vary.
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